FOR IMMEDIATE DISTRIBUTION - Metuchen, New Jersey – July 23, 2014
SPEX SamplePrep, an industry-leading provider of sample preparation equipment and supplies for cutting-edge analytical research applications, officially launched their newly revamped website. The re-designed site streamlines and optimizes user experience with easier navigation and a cleaner interface.
Seamless Site Navigation
Designed for target users, including laboratory research scientists and analytical technology specialists, the website provides quick and easy information access to SPEX SamplePrep’s extensive product line combined with application or technique-specific search tools. With this site revamp, overall navigation and data browsing is now easier and more user-friendly.
Optimized Search Features
Searching for sample preparation lab equipment and accessories online is simpler with the newly optimized search bar feature. Typing a keyword in the site’s search bar, will quickly lead to a detailed and organized list of matching search items with product information.
Data-Intensive Technical Information
The site overhaul also includes a new Technical Information menu as part of the company’s commitment to improve research and educational initiatives. Site visitors can view and download equipment manuals, scientific publications, product videos, visual presentations, and application notes, among other relevant resources.
Innovatively Designed Historical Timeline
The upgraded site also has an artistically designed historical timeline tracing the history of SPEX and sample preparation back to the 1950s. It chronicles the company’s humble beginnings from a spectrometer manufacturer to becoming one of today’s market leaders as a premier analytical technologies and scientific products provider.
Fully Accessible Shopping Cart Bar
A new shopping cart bar appears once a customer adds a product to the site’s online cart. By clicking on “View Cart” from this bar, customers in the US and UK can instantly review selected orders with relevant details such as the shipping method, subtotal, sales tax, and item quantity in their shopping cart order summary page before proceeding to checkout and payment.
Since its inception in 1954, SPEX SamplePrep has a proven track record for delivering premium sample preparation equipment and accessories. These products are used for a broad range of analytical applications by diverse industries including pharmaceutical, superconductor, polymer, and genetics research. With over five decades of industry experience, SPEX SamplePrep has set the standard for the innovation, accuracy, safety, durability, and versatility of sample preparation products. To view the company’s redesigned website, visit www.spexsampleprep.com
For further information contact: Francine Henry
Tel: (732) 623-0465